Photography has always been important to us. Since we rarely sell a bicycle that isn’t unique in it’s own way, shooting these bikes is a way for us to remember what’s passed through the doors, and an archive of inspiration for what lies ahead. Almost every bike makes me sit back and just think, ‘holy shit’. Thank you, Dear customer, for creating such a beautiful machine, and our photographer Andreas Sütterlin for the great photographies you are doing for us.

Urban CX Commuter 29” with Pinion and Gates

The idea for this build was to get a super lightweight, comfortable made to measure bike. Special curved designed top tube to get a low stand-over-height to fit the customers inseam. This beautiful bike has his new home in Oslo close to the sea and with that low maintance shifting was key. The customer specified the Pinion in combination with the Gates Drive belt. To complete the set-up front, rear hub and head set are from Chris King. Tubus Titanium Airy, Brooks Titanium and a Magura brake is the cherry on the top.