Photography has always been important to us. Since we rarely sell a bicycle that isn’t unique in it’s own way, shooting these bikes is a way for us to remember what’s passed through the doors, and an archive of inspiration for what lies ahead. Almost every bike makes me sit back and just think, ‘holy shit’. Thank you, Dear customer, for creating such a beautiful machine, and our photographer Andreas Sütterlin for the great photographies you are doing for us.

Pinion P12 Bicycle

This bicycle is one of my favourites Pinion bicycles. Swiss understatement and with the best parts the market can supply. The customer asked for a Pinion P12 Bicycle with low maintance parts as the Gates Carbon Drive belt, DT Swiss hubs and rims, Tubus Titanium carrier, Curana mudguards, Schmidt dynamo und light, Titanium handlebar from Thomson, the new Brooks Cambium saddle and Shimano pedals.