Photography has always been important to us. Since we rarely sell a bicycle that isn’t unique in it’s own way, shooting these bikes is a way for us to remember what’s passed through the doors, and an archive of inspiration for what lies ahead. Almost every bike makes me sit back and just think, ‘holy shit’. Thank you, Dear customer, for creating such a beautiful machine, and our photographer Andreas Sütterlin for the great photographies you are doing for us.

Clean racer with Shimano Alfine SG-S705 and Gates drive belt

Simplex is the name of that new bike and a combination of simple and complex. As cleaner a bike looks like as more difficult it is to build. Shimano Alfine SG-S705, Gates drive belt and direct mount brake in the rear. No eccentric bottom bracket and our new frame lock/dropout. Fully integrated cable guides. Custom geometry based on Retul bike fitting. This is a every day bike and customer don’t need fenders and light but a carrier can be mounted.