Photography has always been important to us. Since we rarely sell a bicycle that isn’t unique in it’s own way, shooting these bikes is a way for us to remember what’s passed through the doors, and an archive of inspiration for what lies ahead. Almost every bike makes me sit back and just think, ‘holy shit’. Thank you, Dear customer, for creating such a beautiful machine, and our photographer Andreas Sütterlin for the great photographies you are doing for us.

Roadbike with Shimano Dura-Ace 9070 Di2

Equipped with the latest and lightest parts on the market. Everything what a biker could wish: The new Shimano Dura-Ace 9070 Di2, Mavic R-SYS SLR, Ritchey Superlogic, 3T and Tune attachments. Now there are no excuses for the material.