Photography has always been important to us. Since we rarely sell a bicycle that isn’t unique in it’s own way, shooting these bikes is a way for us to remember what’s passed through the doors, and an archive of inspiration for what lies ahead. Almost every bike makes me sit back and just think, ‘holy shit’. Thank you, Dear customer, for creating such a beautiful machine, and our photographer Andreas Sütterlin for the great photographies you are doing for us.

Journeybike with blue Pinion P1.18

Nice built with a blue Pinion gear box, blue Chris King hubs and integrated titanium carrier. Our Italien customer from Milano was riding with his old bike last through Russia. We are curious about what journey he want to do with his new Hilite Bike.